The Mediating Impact of New Product Innovativeness on the Relationship between Learning Orientation and New Product Performance in Thailand ISO 1900 Industry
<p class="Abstract">This research examined between the mediating impact of new product innovativeness on the relationship between learning orientation and new product performance. A survey questionnaire from was used to collect data from 62 firms in Thailand.The results indicated tha...
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| Format: | Article |
| Language: | English |
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EconJournals
2019-12-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/8840 |