Improvement of production capacity and export raspberry from Republic of Serbia

• Main Author: Radosavljević Katica
• Format: Article
• Language: English
• Published: Srpsko udruženje za marketing 2014-01-01
• Series: Marketing (Beograd. 1991)
• Subjects: raspberry; competitiveness; promotion; production; export
• Online Access: http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2014/0354-34711403240R.pdf

In order to promote the Republic of Serbia as an investment destination and boost exports is necessary to improve the image of Republic of Serbia. The target is to produce sufficient amounts of high quality raspberries. It is necessary to promote Republic of Serbia as an attractive destination for foreign investment and promote exports of raspberries. The way to achieve the above objectives is determined strategy of international marketing. Republic of Serbia should find its way of realization of the set goals. A good example of prosperity and international promotion of the industry raspberry we can see the competitors Poland and Chile, who have been well positioned in the global market. International marketing should be supported by intensive promotion in all media and the Internet, participation in international fairs.