Segmentation of Honey Buyers’ Behaviour by Conjoint Analysis
A marketing analysis of Czech consumers’ behaviour when buying honey is discussed from the viewpoint of price, origin, honey type, crystallized sugar, and organic quality aspect. The surveyed target groups of honey consumers, who are examined also with respect to their education level, are from Prag...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-03-01
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| Series: | Scientia Agriculturae Bohemica |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/sab-2017-0008 |