Bricks and Clicks: Decisions in an O2O Supply Chain Considering Product Returns
Decision making by participants in supply chains is fundamentally constrained in online and offline (O2O) supply chain management. Enterprises ultimately seek selling strategies that can increase their sustainability in highly competitive marketplaces. In making purchase decisions, customers like to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8930506/ |