| Summary: | In this paper, starting from the conceptual model of the rational behavior theory developed by Icek Ajzen, the authors develop a behavioral model of rational expectations of the managerial decisions in order to determine the influence of the behavior of the undertakings on a competitive environmental market. The data were collected between 1 May 2019–30 June 2019 with the help of a questionnaire addressed to the employees and managers of the companies engaged in the green procurement processes in Romania. The sample volume was 160 and the data was analyzed with partial least square structural equation modeling (PLS-SEM) method and by using the statistical software Smart-PLS 3.2.8. Starting from the relevant economic literature in the field of rational behavior, the article identifies the behavioral indicators that underlie the decision to invest in this market. These indicators are the independent variables that model the impact of rational behavioral theory on managerial decisions. The conclusions of the study confirm the theoretical aspects presented in the article, emphasizing that the managerial decisions based on rational behavior theory are the direct result of the cooperation of several factors, such as the strategic vision, innovation, regulation, and the level of competences of the human factor.
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