Consumer Preferences for Sustainable Product Attributes and Farm Program Features
Previous literature primarily focused on consumers’ preference for specific sustainable attributes, such as a product being organic, eco-friendly, locally grown, and fair trade. Little is known about consumers’ preference for sustainable program features. We conduct two online choice experiments wit...
Main Authors: | Chengyan Yue, Yufeng Lai, Jingjing Wang, Paul Mitchell |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-09-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/12/18/7388 |
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