Measuring consumer awareness in Zimbabwe

Measuring consumer awareness in Zimbabwe

es the measurement and comparison of different levels of consumer awareness observed in an empirical investigation in Zimbabwe. The findings confirm the existence of five factors of consumer awareness viz, bargain hunting, general consumer knowledge, product knowledge, information search and price c...

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Bibliographic Details
Main Authors: G. G. Rousseau, D. J. L. Venter
Format: Article
Language:English
Published: AOSIS 1995-06-01
Series:SA Journal of Industrial Psychology
Subjects:
Measuring
consumer awareness
Zimbabwe
Online Access:https://sajip.co.za/index.php/sajip/article/view/584

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