Measuring consumer awareness in Zimbabwe
es the measurement and comparison of different levels of consumer awareness observed in an empirical investigation in Zimbabwe. The findings confirm the existence of five factors of consumer awareness viz, bargain hunting, general consumer knowledge, product knowledge, information search and price c...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1995-06-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/584 |