PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]

PERANAN INFLUENCER DALAM MENGKOMUNIKASIKAN PESAN DI MEDIA SOSIAL INSTAGRAM [THE ROLE OF SOCIAL MEDIA INFLUENCERS IN COMMUNICATING MESSAGES USING INSTAGRAM]

Instagram as a social media network has produced influencers who are influential in disseminating information and messages digitally. Influencers are considered capable of impacting their followers through photo uploads and electronic word of mouth (EWoM) which they post on their social media feeds....

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Bibliographic Details
Main Authors: Sari Anjani, Irwansyah Irwansyah
Format: Article
Language:English
Published: Universitas Pelita Harapan 2020-05-01
Series:Polyglot: Jurnal Ilmiah
Subjects:
komunikasi
influencer
media sosial
instagram
pesan
electronic word of mouth
communication
social media influencer
Online Access:https://ojs.uph.edu/index.php/PJI/article/view/1929

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