Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion
This study analyzed online purchasing behavior in the hotel industry through an integrative frame- work, utilizing sets of variables rarely used in previous studies. The analysis was focused on the influ- ence of online purchase intention, perceived risk, and trust upon actual purchase, with the ide...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Indonesia
2016-12-01
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| Series: | Asean Marketing Journal |
| Subjects: | |
| Online Access: | http://journal.ui.ac.id/index.php/amj/article/view/9261 |