A F o cus on Far Eastern Tourists – Tour Operator Selection Criteria
Tour operators are becoming more important in the long haul destination market. Identifying tour operator selection criteria is crucial to orientate marketing strategies. The aim of the study was to determine the tour operation selection criteria of a package holiday maker visiting Turkey from the...
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| Format: | Article |
| Language: | English |
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Isarder
2014-03-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | http://isarder.org/isardercom/2014vol6issue1/vol.6_issue.1_article03.full.text.pdf |