Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach

Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach

Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics...

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Bibliographic Details
Main Authors: Marković Aleksandar, Čavoški Sava, Novović Andrej
Format: Article
Language:English
Published: Sciendo 2016-05-01
Series:Organizacija
Subjects:
ABMS
B2C
e-commerce
website
customer behavior
Online Access:http://www.degruyter.com/view/j/orga.2016.49.issue-2/orga-2016-0010/orga-2016-0010.xml?format=INT
id doaj-71c658adadc8411f8703de67062f80a8
record_format Article
spelling doaj-71c658adadc8411f8703de67062f80a82020-11-25T02:17:14ZengSciendoOrganizacija1581-18322016-05-0149213814910.1515/orga-2016-0010orga-2016-0010Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation ApproachMarković Aleksandar0Čavoški Sava1Novović Andrej2University of Belgrade, Faculty of Organizational Sciences, Jove Ilića 154, 11000 Belgrade, SerbiaMDS informatički inženjering, Bulevar Milutina Milankovića 7d, 11000 Belgrade, SerbiaUniversity of Belgrade, Faculty of Organizational Sciences, Jove Ilića 154, 11000 Belgrade, SerbiaBackground/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions.http://www.degruyter.com/view/j/orga.2016.49.issue-2/orga-2016-0010/orga-2016-0010.xml?format=INTABMSB2Ce-commercewebsitecustomer behavior
collection DOAJ
language English
format Article
sources DOAJ
author Marković Aleksandar
Čavoški Sava
Novović Andrej
spellingShingle Marković Aleksandar
Čavoški Sava
Novović Andrej
Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
Organizacija
ABMS
B2C
e-commerce
website
customer behavior
author_facet Marković Aleksandar
Čavoški Sava
Novović Andrej
author_sort Marković Aleksandar
title Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
title_short Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
title_full Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
title_fullStr Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
title_full_unstemmed Analysis of Interactions of Key Stakeholders on B2C e-Markets - Agent Based Modelling and Simulation Approach
title_sort analysis of interactions of key stakeholders on b2c e-markets - agent based modelling and simulation approach
publisher Sciendo
series Organizacija
issn 1581-1832
publishDate 2016-05-01
description Background/purpose: This paper discusses the application of ABMS - agent-based modelling and simulation in the analysis of customer behaviour on B2C e-commerce websites as well as in the analysis of various business decisions upon the effects of on-line sales. The continuous development and dynamics in the field of e-commerce requires application of advanced decision-making tools. These tools must be able to process, in a short time period, a large amount of data generated by the e-commerce systems and enable the use of acquired data for making quality business decisions.
topic ABMS
B2C
e-commerce
website
customer behavior
url http://www.degruyter.com/view/j/orga.2016.49.issue-2/orga-2016-0010/orga-2016-0010.xml?format=INT
work_keys_str_mv AT markovicaleksandar analysisofinteractionsofkeystakeholdersonb2cemarketsagentbasedmodellingandsimulationapproach
AT cavoskisava analysisofinteractionsofkeystakeholdersonb2cemarketsagentbasedmodellingandsimulationapproach
AT novovicandrej analysisofinteractionsofkeystakeholdersonb2cemarketsagentbasedmodellingandsimulationapproach
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