Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta

Information Technology (IT) represent one of main indicator to support the academic atmosphere at the university. Therefore UIN Sunan Kalijaga (Suka) Yogyakarta has owned sistem information technology and it is called Academic Information System (SIA). UIN Suka shall has knowledge preference and per...

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Main Author: Epha Diana Supandi
Format: Article
Language:Indonesian
Published: Universitas Islam Negeri Sunan Kalijaga Yogyakarta 2012-04-01
Series:Jurnal Fourier
Online Access:http://fourier.or.id/index.php/FOURIER/article/view/1
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spelling doaj-715f0d443be24a669e4fbd1f1935d8382020-11-24T20:57:59ZindUniversitas Islam Negeri Sunan Kalijaga YogyakartaJurnal Fourier2252-763X2541-52392012-04-01111910.14421/fourier.2012.11.1-91Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN YogyakartaEpha Diana Supandi0UIN Sunan KalijagaInformation Technology (IT) represent one of main indicator to support the academic atmosphere at the university. Therefore UIN Sunan Kalijaga (Suka) Yogyakarta has owned sistem information technology and it is called Academic Information System (SIA). UIN Suka shall has knowledge preference and perception of consumer to the service, which is like what required by consumer. By using Conjoint Analysis method would have been obtained combination from level-level factor (stimuly) took a fancy by consumer according to value of highest utility from every level factor.  The objective of this research is to measure preference level of consumers (students) to the SIA services in UIN Suka used Conjoint Analysis method. The result shows that the most important factor in using SIA service is the benefit (importance value is 66,623%, the second important factor is accesibility of SIA ( importance value is 19,227%) and the last important is ability of staff  (importance value is 14,15%). According to value of utility estimate, it shows that consumers like to use SIA for key in courses (utility estimate is 2,104), online service (utility estimate is 0,577) and SIA staff who are very friendly when they were servicing the students (utility estimate is 0,210).http://fourier.or.id/index.php/FOURIER/article/view/1
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Epha Diana Supandi
spellingShingle Epha Diana Supandi
Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
Jurnal Fourier
author_facet Epha Diana Supandi
author_sort Epha Diana Supandi
title Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
title_short Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
title_full Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
title_fullStr Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
title_full_unstemmed Pendekatan Conjoint Analysis untuk Mengukur Tingkat Preferensi Mahasiswa terhadap Layanan Sistem Informasi Akademik di UIN Yogyakarta
title_sort pendekatan conjoint analysis untuk mengukur tingkat preferensi mahasiswa terhadap layanan sistem informasi akademik di uin yogyakarta
publisher Universitas Islam Negeri Sunan Kalijaga Yogyakarta
series Jurnal Fourier
issn 2252-763X
2541-5239
publishDate 2012-04-01
description Information Technology (IT) represent one of main indicator to support the academic atmosphere at the university. Therefore UIN Sunan Kalijaga (Suka) Yogyakarta has owned sistem information technology and it is called Academic Information System (SIA). UIN Suka shall has knowledge preference and perception of consumer to the service, which is like what required by consumer. By using Conjoint Analysis method would have been obtained combination from level-level factor (stimuly) took a fancy by consumer according to value of highest utility from every level factor.  The objective of this research is to measure preference level of consumers (students) to the SIA services in UIN Suka used Conjoint Analysis method. The result shows that the most important factor in using SIA service is the benefit (importance value is 66,623%, the second important factor is accesibility of SIA ( importance value is 19,227%) and the last important is ability of staff  (importance value is 14,15%). According to value of utility estimate, it shows that consumers like to use SIA for key in courses (utility estimate is 2,104), online service (utility estimate is 0,577) and SIA staff who are very friendly when they were servicing the students (utility estimate is 0,210).
url http://fourier.or.id/index.php/FOURIER/article/view/1
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