PURCHASING PREFERENCES FOR CONVENIENT FOOD OF POULTRY ORIGIN IN OPINION OF YOUNG UNIVERSITY STUDENTS

• Main Authors: Anna Augustyńska-Prejsnar, Małgorzata Ormian, Grażyna Gajdek
• Format: Article
• Language: English
• Published: University of Life Sciences in Poznań 2014-12-01
• Series: Journal of Agribusiness and Rural Development
• Subjects: convenience food; poultry; survey; university students
• Online Access: http://www.jard.edu.pl/tom34/zeszyt4/art_2.pdf

Convenient food of poultry origin is becoming increasingly competitive compared to traditional meat and meat products and thus gaining in popularity. Students irregular lifestyle and lack of time to prepare meals make convenient food preferred by them. Attempts were made to learn student respondents’ views on consumption, product offer, as well as purchasing preferences for convenient food of poultry origin. Consumers surveyed indicated that they often consumed elements of poultry carcasses and concentrates such as bouillon cubes, and instant soups. Majority of respondents affirmed that offers of convenient poultry products were satisfactory. Ease of meals preparation and time – saving were two factors that contributed significantly to purchasing preferences. In the opinion of those surveyed low price could be the key factor that influenced frequent purchases of convenient food.