The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market

Bibliographic Details
Main Authors:	Ercan Taşkin, Sait Sarioğlu
Format:	Article
Language:	English
Published:	LLC "CPC "Business Perspectives" 2011-03-01
Series:	Innovative Marketing
Online Access:	https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3901/im_en_2011_01_Taskin.pdf

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