The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2011-03-01
|
| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3901/im_en_2011_01_Taskin.pdf |
| id |
doaj-70f9fc253e1e4502b088c99aff696d3e |
|---|---|
| record_format |
Article |
| spelling |
doaj-70f9fc253e1e4502b088c99aff696d3e2020-11-25T03:28:16ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262011-03-01713901The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit marketErcan TaşkinSait Sarioğluhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3901/im_en_2011_01_Taskin.pdf |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Ercan Taşkin Sait Sarioğlu |
| spellingShingle |
Ercan Taşkin Sait Sarioğlu The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market Innovative Marketing |
| author_facet |
Ercan Taşkin Sait Sarioğlu |
| author_sort |
Ercan Taşkin |
| title |
The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market |
| title_short |
The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market |
| title_full |
The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market |
| title_fullStr |
The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market |
| title_full_unstemmed |
The linguistic analysis of brand names with the analytic hierarchy process and an application in Turkish biscuit market |
| title_sort |
linguistic analysis of brand names with the analytic hierarchy process and an application in turkish biscuit market |
| publisher |
LLC "CPC "Business Perspectives" |
| series |
Innovative Marketing |
| issn |
1814-2427 1816-6326 |
| publishDate |
2011-03-01 |
| url |
https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3901/im_en_2011_01_Taskin.pdf |
| work_keys_str_mv |
AT ercantaskin thelinguisticanalysisofbrandnameswiththeanalytichierarchyprocessandanapplicationinturkishbiscuitmarket AT saitsarioglu thelinguisticanalysisofbrandnameswiththeanalytichierarchyprocessandanapplicationinturkishbiscuitmarket AT ercantaskin linguisticanalysisofbrandnameswiththeanalytichierarchyprocessandanapplicationinturkishbiscuitmarket AT saitsarioglu linguisticanalysisofbrandnameswiththeanalytichierarchyprocessandanapplicationinturkishbiscuitmarket |
| _version_ |
1724585325093715968 |