ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY

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This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...

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Bibliographic Details
Main Author:	D. Manukyan
Format:	Article
Language:	Russian
Published:	Publishing House of the State University of Management 2019-02-01
Series:	Вестник университета
Subjects:	construction industry marketing strategy marketing plan management market analysis
Online Access:	https://guuvest.elpub.ru/jour/article/view/711

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