Methodical Approaches to Communicative Providing of Retailer Branding

Methodical Approaches to Communicative Providing of Retailer Branding

The thesis is devoted to the rationalization of methodical approaches for provision of branding of retail trade enterprises. The article considers the features of brand perception by retail consumers and clarifies the specifics of customer reviews of stores for the procedures accompanying brand mana...

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Bibliographic Details
Main Author: Andrey Kataev
Format: Article
Language:English
Published: Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine) 2017-07-01
Series:Traektoriâ Nauki
Subjects:
brand
brand management
marketing communications
Online Access:http://pathofscience.org/index.php/ps/article/view/374/408

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