Methodical Approaches to Communicative Providing of Retailer Branding
The thesis is devoted to the rationalization of methodical approaches for provision of branding of retail trade enterprises. The article considers the features of brand perception by retail consumers and clarifies the specifics of customer reviews of stores for the procedures accompanying brand mana...
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| Format: | Article |
| Language: | English |
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Altezoro s.r.o. (Slovak Republic) and Publishing Center "Dialog" (Ukraine)
2017-07-01
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| Series: | Traektoriâ Nauki |
| Subjects: | |
| Online Access: | http://pathofscience.org/index.php/ps/article/view/374/408 |