Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa

Bibliographic Details
Main Author: Lawrence Mpele Lekhanya
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2015-08-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6568/PPM_2015_02spec.issue_SA_Lekhanya.pdf

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