Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa

Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa

Bibliographic Details
Main Author: Lawrence Mpele Lekhanya
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2015-08-01
Series:Problems and Perspectives in Management
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6568/PPM_2015_02spec.issue_SA_Lekhanya.pdf
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spelling doaj-6fc04a3b84bc49c79090e4c688d7bbb72020-11-25T02:37:02ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672015-08-011324104176568Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South AfricaLawrence Mpele Lekhanya0Department of Public Management & Economics, Durban University of Technologyhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6568/PPM_2015_02spec.issue_SA_Lekhanya.pdf
collection DOAJ
language English
format Article
sources DOAJ
author Lawrence Mpele Lekhanya
spellingShingle Lawrence Mpele Lekhanya
Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
Problems and Perspectives in Management
author_facet Lawrence Mpele Lekhanya
author_sort Lawrence Mpele Lekhanya
title Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
title_short Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
title_full Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
title_fullStr Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
title_full_unstemmed Key internal factors affecting the small, medium and micro enterprises (SMMEs) marketing strategies in rural South Africa
title_sort key internal factors affecting the small, medium and micro enterprises (smmes) marketing strategies in rural south africa
publisher LLC "CPC "Business Perspectives"
series Problems and Perspectives in Management
issn 1727-7051
1810-5467
publishDate 2015-08-01
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6568/PPM_2015_02spec.issue_SA_Lekhanya.pdf
work_keys_str_mv AT lawrencempelelekhanya keyinternalfactorsaffectingthesmallmediumandmicroenterprisessmmesmarketingstrategiesinruralsouthafrica
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