How Does Consumers’ Omnichannel Shopping Behaviour Translate into Travel and Transport Impacts? Case-Study of a Footwear Retailer in Belgium

How Does Consumers’ Omnichannel Shopping Behaviour Translate into Travel and Transport Impacts? Case-Study of a Footwear Retailer in Belgium

Retailers and consumers are increasingly “omnichannel”. This means that retailers offer multiple integrated offline and online channels to their customers, while consumers use multiple offline and online channels throughout their shopping journeys. In these shopping journeys, con...

Full description

Bibliographic Details
Main Authors: Heleen Buldeo Rai, Koen Mommens, Sara Verlinde, Cathy Macharis
Format: Article
Language:English
Published: MDPI AG 2019-05-01
Series:Sustainability
Subjects:
sustainability
omnichannel retail
e-commerce
consumer behaviour
transport
case-study
survey
external transport cost
Online Access:https://www.mdpi.com/2071-1050/11/9/2534

Internet

https://www.mdpi.com/2071-1050/11/9/2534

Similar Items