M-COMMERCE: A LITERATURE REVIEW FOCUSED ON THE SERVICE OFFERORS
This research aimed at the identification of advantages and challenges that organizations face when offering m-commerce service. We conducted a systematic search in the literature and a bibliometric study. The sixteen articles found were classified and analyzed descriptively by content analysis, so...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2016-12-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32278 |