| Summary: | Landscapes have a range of values that communities recognize as important and want to conserve. Cultural and natural values are the qualities which make a place or landscape important. In particular, we can consider Cultural Landscapes an important and constitutional part of the World Heritage. It is fundamental that stakeholders must know what values are to be found in their cultural landscapes and consequently reinforce the protection and enhancement of the values. The attempt to help the awareness is presented in the paper and discussed as an UNESCO instrument of observation, retention and pro-active conservation of the heritage of our past, as institutional to the formation of continuity in the future years to come and for the future generations. Finally, one case study is also illustrated as a very good example of effective values-based management
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