PENGARUH GAYA HIDUP, SIKAP UANG, NILAI PRIBADI, STIMULASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TERHADAP SMARTPHONE ANDROID (Studi Kasus Mahasiswa Muhammadiyah Stikes Banjarmasin)

PENGARUH GAYA HIDUP, SIKAP UANG, NILAI PRIBADI, STIMULASI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN TERHADAP SMARTPHONE ANDROID (Studi Kasus Mahasiswa Muhammadiyah Stikes Banjarmasin)

This study aims to identify and analyze the influence of lifestyle variables (X1), money attitude (X2), personal values (X3), marketing stimulation (X4) on purchase decisions (Y). Methods This study uses qualitative research by distributing questionnaires to students stikes muhammadiyah Banjarmasin...

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Bibliographic Details
Main Authors: Arina Putri, Nuril Huda
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2019-02-01
Series:JWM: Jurnal Wawasan Manajemen
Subjects:
Lifestyle, Money Attitude, Personal Values, Stimulation Marketing and Purchase Decision
Online Access:http://jwm.ulm.ac.id/id/index.php/jwm/article/view/163

Internet

http://jwm.ulm.ac.id/id/index.php/jwm/article/view/163

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