Mystery shopping − the tool of employee communication skills evaluation

Mystery shopping is a tool often used for evaluation of providing services quality. It is also a tool, which enables to examine and evaluate communication skills of employees in order to identify their weakness and define the way of improvement. The reason is that their applied abilities are connec...

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Bibliographic Details
Main Authors: Radoslav Jankal, Miriam Jankalová
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-03-01
Series:Business: Theory and Practice
Subjects:
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8850