Quality analysis of event "Veseli spust": A consumer perspective
The purpose of this research is to analyze the organization of a traditional event. The goal is to determine how visitors evaluate the quality of the event and to what extent they believe that the event is successfully organized and promoted. Through the Google questionnaire posted via Facebook, 188...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2019-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2019/0354-34711902135Q.pdf |