The Communicative Effectiveness of Education Videos: Towards an Empirically-Motivated Multimodal Account

Educational content of many kinds and from many disciplines are increasingly presented in the form of short videos made broadly accessible via platforms such as YouTube. We argue that understanding how such communicative forms function effectively (or not) demands a more thorough theoretical foundat...

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Bibliographic Details
Main Authors: John A. Bateman, Florian Schmidt-Borcherding
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Multimodal Technologies and Interaction
Subjects:
Online Access:http://www.mdpi.com/2414-4088/2/3/59