ADOPSI SISTEM E-COMMERCE SEBAGAI MODEL LAYANAN PENGUNJUNG DESA WISATA DI KABUPATEN BONDOWOSO

• Main Authors: I Ketut Mastika, Sasongko -, Rudy Eka Pramono, Didik Eka Julianto, Sri Wahyuni
• Format: Article
• Language: English
• Published: Universitas Udayana 2019-01-01
• Series: Jurnal Master Pariwisata
• Online Access: https://ojs.unud.ac.id/index.php/jumpa/article/view/46325

This paper examines the adoption of e-commerce system models in the rural tourism sector. Rural tourism business infrastructure barriers be resolved with application ride sharing system named 'Terater’ and e-payment with the name ‘E-bajer’. Research using qualitative methods to explore information from the subject of the research. The existence of a model system for Ride Sharing such Go-jek in 50 cities in Indonesia, able to inspire the TERATER initiator, community, adopt e-commerce system as a model of service to visitors. The utilization of e-commerce helps a lot and makes it easy for rural home industry to market and Transaction. In the E-Commerce systems can guarantee the existence of real data and real money. The results of the research can be used to initiate the expansion of the adoption of e-commerce systems in the development of regional tourism its main tourist village. Keywords: E-Commerce, Tourism Village, Gojek