RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY

RELATIONSHIP AMONG CORPORATE IMAGE, INTANGIBLE PERCEIVED QUALITY, CHOOSING, HABIT AND CUSTOMER LOYALTY

This study explores relationships among Corporate Image, Intangible Perceived Quality, Choosing, Habit and Customer Loyalty and investigates the pivotal role these variables play in establishing and maintaining healthy base of loyal customers. Data were collected from Pakistani bank account holders...

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Bibliographic Details
Main Authors: Maryam REHMAN, Bilal AFSAR
Format: Article
Language:English
Published: Universitaria Press Craiova 2012-01-01
Series:Management & Marketing
Subjects:
Corporate Image
Customer Loyalty
Customer satisfaction
Online Access:http://www.mnmk.ro/documents/2012-first/15_21_1_12_FFF.pdf

Internet

http://www.mnmk.ro/documents/2012-first/15_21_1_12_FFF.pdf

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