Student feedback about The Skeptic Doctor, a module on pharmaceutical promotion

• Main Authors: P. Ravi Shankar, Kundan K. Singh, Rano M. Piryani
• Format: Article
• Language: English
• Published: Korea Health Insurance Licensing Examination Institute 2011-11-01
• Series: Journal of Educational Evaluation for Health Professions
• Subjects: Learning; Marketing; Students, medical; Nepal; Problem-based learning
• Online Access: http://www.jeehp.org/upload/jeehp-8-11.pdf

Pharmaceutical promotion is an integral part of modern medical practice. Surveys show that medical students have a positive attitude towards promotion. Pharmaceutical promotion is not adequately taught in medical schools. A module based on the manual produced by Health Action International was conducted for second year medical students at KIST Medical College, Lalitpur, Nepal. Student feedback on various aspects of the module was obtained using a semi-structured questionnaire. Eighty-six of the 100 students (86%) provided feedback about the module. Forty-five (52.3%) were female and 39 (45.3%) were male. Participant feedback about the module was positive. Small group work and role plays were appreciated, and the ratings of the module and the manual were satisfactory. Respondents felt pharmaceutical promotion will play an important role in their future practice and that the module prepared them to respond appropriately to promotion and select and use medicines properly. The module further developed on issues covered during pharmacology practical and majority felt the module was of relevance to Nepal. Students appreciated the module though there were suggestions for improvement. The module should be considered during the years of clinical training (third and fourth years) and internship and in other medical schools.