THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH

THE INTENTION TO USE E-COMMERCE TO PURCHASE GREEN COSMETICS WITH A MODIFIED UTAUT2 APPROACH

The quantitative research examines factors affecting the intention to use e-commerce by employing a modified UTAUT2 model. The sample is 263 e-commerce users in Surabaya, Malang, and Kediri who have e-commerce account and know about Sensatia Botanicals. The Data was analyzed using PLS (Partial Least...

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Bibliographic Details
Main Authors: Yuliana Kartikasari, Sunaryo Sunaryo, Agung Yuniarinto
Format: Article
Language:English
Published: University of Brawijaya 2021-08-01
Series:Jurnal Aplikasi Manajemen
Subjects:
utaut2
e-commerce
green cosmetics
sensatia botanicals
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/1642

Internet

https://jurnaljam.ub.ac.id/index.php/jam/article/view/1642

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