Opportunities for the Use of Commercial Diplomacy in Municipalities (Using the Example of Kutaisi City)

• Main Authors: Nikoloz Chikhladze, Nana Rusadze
• Format: Article
• Language: English
• Published: Ovidius University Press 2019-01-01
• Series: Ovidius University Annals: Economic Sciences Series
• Subjects: Commercialdiplomacy; Municipality; Economic Policy; Export
• Online Access: http://stec.univ-ovidius.ro/html/anale/RO/wp-content/uploads/2019/08/3-1.pdf

In the Georgian scientific space there is a lack of works on commercial diplomacy. Commercial diplomacy gets a shade of economic diplomacy when it deals with the political, geopolitical goals and security, which always has been increasingly touched upon by traditional diplomacy. Economic diplomacy is a broad term and includes financial diplomacy and development diplomacy. Despite the fact that the recent economic growth in the number of works on economic diplomacy, particularly on commercial diplomacy, there is still not enough knowledge of the issues of the development opportunities of commercial diplomacy at a municipal level. In the presented article, we have tried to identify these problems with the specific municipality of Georgia – Kutaisi Municipality and suggest the areas for increasing the effectiveness of activities in this regard.