Does Foreign Language Proficiency Help to Enhance Sustainable Online Brand Community Experiences? Modeling the Predictors of Movie Information Sharing Behavior for Young Chinese Students Staying in Korea

Does Foreign Language Proficiency Help to Enhance Sustainable Online Brand Community Experiences? Modeling the Predictors of Movie Information Sharing Behavior for Young Chinese Students Staying in Korea

Building upon studies on the information diffusion theory of a viral marketing survey, this study aims to understand the effect of young Chinese students’ online information sharing behavior on online brand community and determine the relationship among telepresence, flow-attention focus, flow-perce...

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Bibliographic Details
Main Authors: Hyeon-Cheol Kim, Sumi Kim, Zong-Yi Zhu
Format: Article
Language:English
Published: MDPI AG 2021-05-01
Series:Sustainability
Subjects:
telepresence
perceived enjoyment
attention focus
trust
information sharing behavior
language proficiency
Online Access:https://www.mdpi.com/2071-1050/13/11/6113

Internet

https://www.mdpi.com/2071-1050/13/11/6113

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