Inferring social influence in transport mode choice using mobile phone data

• Main Authors: Santi Phithakkitnukoon, Titipat Sukhvibul, Merkebe Demissie, Zbigniew Smoreda, Juggapong Natwichai, Carlos Bento
• Format: Article
• Language: English
• Published: SpringerOpen 2017-06-01
• Series: EPJ Data Science
• Subjects: social influence; transport mode choice; mobile phone data analysis
• Online Access: http://link.springer.com/article/10.1140/epjds/s13688-017-0108-6

Abstract A longitudinal mobile phone data that include both location and communication logs is analyzed to infer social influence in terms of ego-network effect in the commute mode choice. The results show that person’s strong ties are more important to determine if driving is the person’s transport mode choice, whereas weak ties are more important to determine if public transit is the person’s choice. It is also evident from the results that social ties that are geographically closer are more influential for the commute mode choice than the ones who are farther away. For public transit, access distance is also one of the influential factors. The portion of transit users decreases as the access distance becomes larger. Moreover, social network is shown to influence the commute mode choice, as the likelihood of choosing a particular mode choice rises with the portion of social ties choosing that specific mode.