Electronic Word of Mouth (e-WoM): Is it an Effective Tool for Re-Vitalizing the Relationship between a Brand and Its Ex-Customers?
The target of this study is to shed light into an unexplored area in the marketing literature by (1) identifying the factors contributing to the formation of a relationship re-vitalization effect of e-WoM in an e-commerce context, and (2) exploring the relationship between re-vitalization effect of...
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| Format: | Article |
| Language: | English |
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Isarder
2021-06-01
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| Series: | İşletme Araştırmaları Dergisi |
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| Online Access: | https://www.isarder.org/index.php/isarder/article/view/670 |