Election campaign communication in universities through the Web 2.0

Last spring the Internet played a crucial role in the rectorial elections of the University of Vigo. Blogs and social networks ceased being simple platforms to advertise candidates’ campaign proposals and became authentic means of expression in themselves. Two candidates took part in a fierce battle...

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Bibliographic Details
Main Authors: Montserrat Vázquez-Gestal, Ana-Belén Fernández-Souto, Jesús Pérez-Seoane
Format: Article
Language:English
Published: Universidad de La Laguna 2012-01-01
Series:Revista Latina de Comunicación Social
Subjects:
Online Access:http://www.revistalatinacs.org/067/art/961_Vigo/17_Vazquezen.html