Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives

Communication practices which are a part of the contemporary media-culture are intrinsically tied to the processes of (re)creating collective identities. One of the possible strategies in the frame of the mediated communication practice is to connect traditional ele-ments of cultural memory with new...

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Main Author: Aleksandra Salamurović
Format: Article
Language:English
Published: MI-AN Publishing 2015-08-01
Series:Kultura (Skopje)
Subjects:
Online Access:http://journals.cultcenter.net/index.php/culture/article/view/136
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spelling doaj-6d8e1bca64b449a3b9f69903b1dba4912020-11-24T23:28:49ZengMI-AN PublishingKultura (Skopje)1857-77171857-77252015-08-015993102136Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural PerspectivesAleksandra Salamurović0Friedrich Schiller University Jena, GermanyCommunication practices which are a part of the contemporary media-culture are intrinsically tied to the processes of (re)creating collective identities. One of the possible strategies in the frame of the mediated communication practice is to connect traditional ele-ments of cultural memory with new ones, which are declared as preferable and acceptable. In that way the collective identity remains, on the one hand, “homoge-neous”, offering stability to the members of communica-tion community, on the other hand, it is subject to change and dynamics, always “ready” to be reshaped in order to achieve wider acceptance. The tourism media products, especially tourism promotion videos, are the best examples for this mediated communication prac-tice. The visual images, combined with text messages, i.e. slogans, are not only some of the most important narrative mechanisms in the presentation of certain tourist destination, they are also the key elements of the mediated collective cultural memory and identity of the respective country presented in the tourism promotion videos. The main goal of this article is to examine the represen-tation and composition forms of some of the tourism promotion videos both from the Balkan countries as well as from other regions worldwide related especially to the elements of the cultural memory in order to de-fine culture-specific and cross-cultural strategies rele-vant to the creation of the collective identity. The analy-sis is based on the Critical Discourse Analysis, respec-tively the analytical framework of the “Grammar of Vis-ual Design” by Kress/van Leeuwen.http://journals.cultcenter.net/index.php/culture/article/view/136communication, cultural memory in past, present and future, narrative and conceptual structures of representation, national identity, tourism promotion-al videos
collection DOAJ
language English
format Article
sources DOAJ
author Aleksandra Salamurović
spellingShingle Aleksandra Salamurović
Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
Kultura (Skopje)
communication, cultural memory in past, present and future, narrative and conceptual structures of representation, national identity, tourism promotion-al videos
author_facet Aleksandra Salamurović
author_sort Aleksandra Salamurović
title Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
title_short Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
title_full Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
title_fullStr Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
title_full_unstemmed Communication and Cultural Memory in Contemporary Tourism Media Products: Culture-specific and Cross-cultural Perspectives
title_sort communication and cultural memory in contemporary tourism media products: culture-specific and cross-cultural perspectives
publisher MI-AN Publishing
series Kultura (Skopje)
issn 1857-7717
1857-7725
publishDate 2015-08-01
description Communication practices which are a part of the contemporary media-culture are intrinsically tied to the processes of (re)creating collective identities. One of the possible strategies in the frame of the mediated communication practice is to connect traditional ele-ments of cultural memory with new ones, which are declared as preferable and acceptable. In that way the collective identity remains, on the one hand, “homoge-neous”, offering stability to the members of communica-tion community, on the other hand, it is subject to change and dynamics, always “ready” to be reshaped in order to achieve wider acceptance. The tourism media products, especially tourism promotion videos, are the best examples for this mediated communication prac-tice. The visual images, combined with text messages, i.e. slogans, are not only some of the most important narrative mechanisms in the presentation of certain tourist destination, they are also the key elements of the mediated collective cultural memory and identity of the respective country presented in the tourism promotion videos. The main goal of this article is to examine the represen-tation and composition forms of some of the tourism promotion videos both from the Balkan countries as well as from other regions worldwide related especially to the elements of the cultural memory in order to de-fine culture-specific and cross-cultural strategies rele-vant to the creation of the collective identity. The analy-sis is based on the Critical Discourse Analysis, respec-tively the analytical framework of the “Grammar of Vis-ual Design” by Kress/van Leeuwen.
topic communication, cultural memory in past, present and future, narrative and conceptual structures of representation, national identity, tourism promotion-al videos
url http://journals.cultcenter.net/index.php/culture/article/view/136
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