| Summary: | The rapid growth of adventure tourism is remarked all over the world, being considered as a modern form of tourism. This study attempted to investigate the preferences of experienced visitors of Romanian national and natural parks with the main focus on understanding what motives describe the three elements that define adventure tourism: physical activity, natural environment and cultural immersion, and what is the level of satisfaction regarding the quality of facilities and services. An online survey was filled in by 137 members of adventure tourism groups, being further grouped based on their experiences. Results indicate that experienced participants better appreciated the opportunity to be engaged in physical activity and to explore the natural environment. Cultural experience was perceived as similar by both groups. The level of satisfaction about facilities and services provided by the national and natural parks and adjacent rural communities was similar among groups, except for that about the existing information panels. Future development actions should address both groups to enhance their willingness to revisit the areas and increase the attractiveness of tourism in rural areas situated in the neighborhood of parks.
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