What Makes Producers Participate in Marketing Cooperatives? The Northern Greece Case
Marketing cooperatives are gaining popularity in the supply chain management of fruits and vegetables (F&V) due to consumers’ increasing desire to purchase cooperative products as well as producers’ willingness to reinforce their bargaining power in the market. The main purpose of this empirical...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2021-02-01
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Series: | Sustainability |
Subjects: | |
Online Access: | https://www.mdpi.com/2071-1050/13/4/1676 |