Informal evaluation of corporate image based on text mining
This article explores the possibilities of using text-mining technologies in order to determine the image of corporations based on data obtained from Twitter social network. The problem of low efficiency of traditional methods of consumer opinion research and the need to develop methods based on uns...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2020-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2020/17/shsconf_cc2020_03009.pdf |