| Summary: | Experiments in this article test the hypothesis that formal direction models used in artificial intelligence correspond to intuitive direction concepts of humans. Cognitively adequate formal models of spatial relations are important for information retrieval tasks, cognitive robotics, and multiple spatial reasoning applications. We detail two experiments using two objects (airplanes) systematically located in relation to each other. Participants performed a grouping task to make their intuitive direction concepts explicit. The results reveal an important, so far insufficiently discussed aspect of cognitive direction concepts: Intuitive (natural) direction concepts do not follow a one-size-fits-all strategy. The behavioral data only forms a clear picture after participants' competing strategies are identified and separated into categories (groups) themselves. The results are important for researchers and designers of spatial formalisms as they demonstrate that modeling cognitive direction concepts formally requires a flexible approach to capture group differences.
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