Expressões da mobilidade na comunicação das marcas de telefonia celular de Angola, Brasil e Portugal
This article aims to evaluate comparatively the communication of mobile telephony brands in different sociocultural contexts. Our hypothesis is that the different stages of development of mobile telephony worldwide are reflected in the identity and in the advertising of the brands. We evaluate the b...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Federal Fluminense
2014-06-01
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| Series: | Ciberlegenda |
| Subjects: | |
| Online Access: | http://www.uff.br/ciberlegenda/ojs/index.php/revista/article/view/731 |