| Summary: | Fairy tales that have been illustrated with a single image apiece are themselves generally a commercial enterprise, whose content and design must be conceived in a broadly acceptable mode in order to sell. Second, the selling process assumes a profit motive. Third, it can be shown that the single illustration mode results in projecting an individual illustratorʹs vision of a tale. Fourth, when large numbers of illustrations in single‐illustration mode exist in commercially produced books, the aggregate range of their content comprises the range of culturally‐acceptable images for a given story. (A methodology for analyzing fairy tales with multiple images will be introduced separately at the end of this article.)
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