PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN

PENGARUH STRATEGI PEMASARAN TERHADAP PENINGKATAN PENJUALAN PADA PERUSAHAAN” DENGAN MENETAPKAN ALUMNI DAN MAHASISWA UNIVERSITAS BINA NUSANTARA SEBAGAI OBJEK PENELITIAN

With more advanced technology in the era of globalization, every company strives to always improve the quality of its production and marketing management with the goal of maximizing the benefits of appropriate targets desired by each company. Marketing is one very important function within the compa...

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Bibliographic Details
Main Authors: Hendry Hartono, Karyana Hutomo, Marshelia Mayangsari
Format: Article
Language:English
Published: Bina Nusantara University 2012-11-01
Series:Binus Business Review
Subjects:
marketing, strategy, mix, 4P, STP
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1271

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