The draft national tourism strategy in the context of destination image recovery in Zimbabwe.
This paper sought to carry out a comparative assessment of the Zimbabwe Draft National Tourism Sector Strategy (DNTSS) while adding insights drawn from desk research and a doctoral study whose aim was the development of a destination image (DI) recovery model for enhancing performance of the tourism...
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-05-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_57_vol_8_3__2019.pdf |