Competitive advantage of the car brand in the light of qualitative price quantification: Analysis based on the example of the selected impact area
Changing operating conditions cause an important challenge for car manufacturers to influence the market through price. The main research goal of the work is to identify the role of price in building the competitive advantage of the car brand manufacturer in a given area of its impact. Au-ditorium r...
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| Format: | Article |
| Language: | English |
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Malopolska School of Economics in Tarnow, Poland
2020-12-01
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| Series: | Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie |
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| Online Access: | https://zn.mwse.edu.pl/index.php/zn/article/view/764/699 |