DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

DIREKTNI UTICAJ SPONZORSTVA NA RAZVOJ SPORTA

Sponsorship, as a very successful form of marketing, is quite common in sports. Thanks to the fi nancial means which come from sponsorship, sports teams and individuals achieve top results. In return for that, sponsors take advantage by enhancing their brand and image for longer period. An extensive...

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Bibliographic Details
Main Authors: Dragan Đuranović, Srećko Novaković
Format: Article
Language:English
Published: Montenegrin Sports Academy and Faculty for Sport and Physical Education 2007-05-01
Series:Sport Mont
Subjects:
as a very successful form of marketing
is quite common in sports. Thanks to the fi nancial means which come from sponsorship
sports teams and individuals achieve top results. In return for that
sponsors take advantage by enhancing their brand and image for longer period. An extensive infl uence of sponsorship over sports development has been achieved through properly selected elements of sports strategy
sponsorship
strategy
marketing
image
infl uence
teams
result
Online Access:http://www.sportmont.ucg.ac.me/clanci/SportMont_Maj_2007_Djuranovic_654-661.pdf

Internet

http://www.sportmont.ucg.ac.me/clanci/SportMont_Maj_2007_Djuranovic_654-661.pdf

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