| Summary: | Introduction: Numerous strategies have been employed as a means to promote health to the older population. It is believed that information is the primary tool in achieving this goal. Therefore, we used the text “Active aging: a policy framework” as a reference point. Objective: To identify the social representation of a group of elderly women who underwent educational training regarding active aging and to assess their response to this methodological approach, in order to develop an actual educational program for the elderly for future use. Method: This training was performed during six meetings, realized twice a week for one hour each day, which utilized the popular education as the pedagogic theory. The group assessed in this study was composed of 10 elderly women, between 60 and 80 years of age, who attended a community exercise program offered by the city of Sorocaba, São Paulo, Brazil. Data were obtained during individual semi-structured interviews. Since this trial consists of a transversal, exploratory, and qualitative study, data were organized and analyzed according to the theoretical reference discourse of collective subject, based on the theory of social representation and analysis of content. Results: The methodology was well accepted by the participants, who responded positively to the method and believed to have learned new information regarding the topics covered. New knowledge was constructed by exchanging ideas and experiences. The method favors networking, strengthens friendship bonds, stimulates physical activity, and promotes healthy habits. Conclusion: The methodology was appropriate for the population studied. Participants really enjoyed the program and recommend that other people attend it.
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