Investigating the Concept of Psychological Ownership from the Buyers’ Perspective
<strong>Objective</strong> Given the relative impact and effectiveness of psychological ownership among the buyers on customer satisfaction, loyalty, word-of-mouth advertising, and willingness to pay more, there are very only a few studies that are generally based on customer control ove...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2020-06-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_76915_7837671756cf75e9d095480e6a9ab2ac.pdf |